What is IAMLOVE?
IAMLOVE is a movement based in Amsterdam Consisting of:
A photography project // IAMLOVE the Brand // IAMLOVE Academy
Main goal of IAMLOVE is to spread a message of love. We take pictures, share peoples stories, sell clothing and organise events.
IAMLOVE means accepting all there is.
We are all human and we are all beautiful just by being who we are. We all have our backpack filled with our past, our sadness, our anger, all our experiences we’d rather not see. We run away instead of facing it. Most of the times we project these hidden feelings on other people. The art of IAMLOVE is accepting that it is all part of you and it is okay. Come to terms with it, handle it and embrace it.You are completely okay and when you realize this you won’t have to hide anymore, you won’t have to project on someone else because you are love. Just have faith.
With IAMLOVE we want to send a message and create an awareness. By accepting who we are and loving ourselves we can love others. So when we love ourselves we create more light in this world. It’s all so simple and yet so difficult.
How did it start?
In February 2015 Founder Hester Baks was fed up with all the fear and anger she witnessed around her. Look at je suis Charly..that is not about love it’s all about fear. Look at IS that is not about love it’s all about fear, Look at discrimination based on race, sexuality or religion that’s not about love it’s all about fear.
If you find peace within, you create peace without.
Love starts with yourself.IAMLOVE
IAMLOVE Story photography was born
So she all realized this while standing in the shower. (she always gets the best ideas there)
And the idea was born. She wanted to photograph all kinds of people with IAMLOVE written on their hand. To start an awareness campaign, to inspire, let us love ourselves so we can love others.
All pictures are black and white and all pictures are intense.
Sometimes people ask me why do people not smile on the picture. Love is about smiling right? The answer is yes and no. Loving yourself is not that easy it’s an intense process. You have to go through a lot to get there. So she choose to photograph people by feeling the intensity of the message. Black and white pictures where people stand powerful with the text I am love on the palm of their hand. One by one uniquely beautiful. A picture can speak so much more than a thousand words.
It’s more easy to laugh about things than to really feel them.
Because there are more ways to spread a message, Hester Baks, started her own clothing label. High quality organic/fairtrade clothing with a message. Sold through the webshop and resellers.
Love starts with yourself,
let us love ourselves so we can love others,
let’s spread love instead of fear,
together we can make this world a little better <3